lfb77 Privacy Policy — How We Handle Your Personal Data
Your privacy matters to us. This policy explains what data lfb77 collects, why we collect it, how it is used, and the controls you have over your personal information.
Introduction
This Privacy Policy ("Policy") describes how lfb77 ("we", "us", "our", "Platform") collects, processes, stores, and discloses personal data relating to individuals ("you", "User", "Player") who access or use the lfb77 website, mobile interface, and any associated services. lfb77 is committed to protecting your privacy and to processing your personal data in a transparent, fair, and lawful manner consistent with applicable data protection principles.
By using lfb77, you acknowledge that you have read and understood this Policy and that you consent to the collection and processing of your personal data as described herein. If you do not agree with the terms of this Policy, you should discontinue use of the platform and close your account. We may update this Policy from time to time; the most current version is always accessible at this URL with the effective date indicated at the top of the page.
Our Privacy Commitments
SSL Encryption on All Sessions
Every connection to lfb77 is protected by SSL/TLS encryption. Your login credentials, payment details, and personal information are transmitted over secure, encrypted channels at all times.
No Sale of Personal Data
lfb77 does not sell, rent, or trade your personal data to third-party advertisers or data brokers. Your information is used solely to operate and improve the platform and to meet our legal obligations.
Your Right to Access and Correct Data
You have the right to request a copy of the personal data lfb77 holds about you, and to request corrections if any information is inaccurate or incomplete. Submit requests to [email protected].
Right to Deletion
You may request deletion of your personal data subject to our legal retention obligations. Deletion requests are processed within 30 days of receipt, provided no outstanding legal hold applies to the data in question.
Cookie Transparency
lfb77 uses strictly necessary and analytics cookies only. We do not use third-party advertising cookies or cross-site tracking pixels. You can review our cookie usage in Section 6 of this Policy.
Direct Contact for Privacy Queries
For any privacy-related query, correction request, or data deletion request, contact our support team directly at [email protected]. We aim to respond to all privacy requests within 14 calendar days.
1Information We Collect
lfb77 collects personal data in the following categories, depending on how you use the platform:
- Identity and contact data: full name, date of birth, email address, phone number, and residential address as provided during account registration or KYC verification.
- Verification documents: copies of government-issued photo ID, proof of address, and payment method ownership documents submitted for KYC compliance.
- Financial data: deposit amounts, withdrawal requests, transaction history, payment method details (wallet numbers for bKash/Nagad/Rocket, masked card numbers for Visa/Mastercard), and account balance records.
- Activity and behavioural data: login timestamps, pages visited, games played, bets placed, session durations, device type, operating system, browser type, and IP address.
- Communications data: the content of any messages sent to our support team via email or in-platform messaging, including support ticket history.
We collect only the minimum data necessary to provide, maintain, and secure the lfb77 platform and to fulfil our legal compliance obligations. We do not collect sensitive categories of personal data (such as racial or ethnic origin, political opinions, health data, or biometric data) unless we are specifically required to do so by applicable law.
2How We Use Your Information
lfb77 uses personal data for the following purposes:
- Account creation and management: to register your account, verify your identity, maintain your account profile, and process your login sessions.
- Payment processing: to facilitate deposits and withdrawals via bKash, Nagad, Rocket, Upay, and other supported payment methods, and to maintain accurate financial records.
- Regulatory compliance: to fulfil KYC, anti-money laundering (AML), and responsible gaming obligations as required under applicable law, including age verification and the detection of problem gambling indicators.
- Platform security: to detect, investigate, and prevent fraudulent activity, account takeovers, bonus abuse, and other prohibited conduct, including the use of automated monitoring tools.
- Platform improvement: to analyse usage patterns, diagnose technical issues, and improve the performance, reliability, and user experience of the lfb77 platform.
- Customer support: to respond to your queries, process your complaints, and provide assistance with account and payment issues via our support channels.
3Legal Basis for Processing
lfb77 processes your personal data on one or more of the following lawful bases:
- Contractual necessity: processing required to fulfil our obligations to you under our Terms and Conditions, including account management, payment processing, and the provision of gaming services.
- Legal obligation: processing required to comply with applicable law, including KYC identity verification, AML transaction monitoring, age verification, and responsible gaming requirements.
- Legitimate interests: processing required for our legitimate interests in operating a secure and compliant platform, detecting fraud, preventing abuse, and maintaining the integrity of our services, where those interests are not overridden by your privacy rights.
- Consent: where you have given explicit consent for a specific processing activity (such as receiving promotional communications), which you may withdraw at any time by contacting [email protected].
4Sharing Your Information
lfb77 does not sell your personal data. We share personal data only in the following limited circumstances:
- Payment processors: we share transaction data with payment service providers (including bKash, Nagad, Rocket, and card processors) solely to the extent necessary to process deposits and withdrawals. These providers are contractually bound to process your data only for payment-specific purposes.
- Game providers: game providers such as Pragmatic Play, Evolution Gaming, Spribe, and Ezugi may receive anonymised session tokens and game-specific identifiers to facilitate gameplay. They do not receive your full identity data or payment details.
- Regulatory and law enforcement authorities: we may disclose personal data to relevant authorities where required to do so by applicable law, court order, or regulatory demand, including in connection with AML or fraud investigations.
- Third-party service providers: we engage trusted third-party providers for platform infrastructure (hosting, CDN, analytics). These providers are contractually restricted from using your data for any purpose beyond delivering their contracted service to lfb77.
In all cases where personal data is shared with third parties, lfb77 requires appropriate data processing agreements to be in place that bind the recipient to data protection standards no less stringent than those we apply ourselves. We do not transfer personal data to jurisdictions that do not provide adequate data protection safeguards without implementing appropriate protective measures.
5Payment Data and Financial Information
When you make a deposit or withdrawal using bKash, Nagad, Rocket, Upay, or a bank card, lfb77 stores only the minimum payment reference data needed to maintain an accurate transaction record — specifically, the mobile wallet number (masked) or the last four digits of your card number, the transaction timestamp, and the transaction amount. lfb77 does not store full card numbers, card CVV codes, or full mobile banking PINs. Full card and authentication data is handled exclusively by the relevant payment processor under their own PCI-DSS and security obligations.
If you have concerns about the security of a payment transaction or believe that your payment credentials have been compromised, you should contact the relevant payment provider directly (bKash, Nagad, your bank, or your card issuer as appropriate) and notify lfb77 support at [email protected] so that we may take appropriate protective action on your account.
6Cookies and Tracking Technologies
lfb77 uses the following categories of cookies and similar technologies:
- Strictly necessary cookies: these are essential for the platform to function and cannot be disabled. They include session authentication tokens, security tokens, and user preference settings (such as language selection). No personal data beyond what is essential for platform operation is stored in these cookies.
- Analytics cookies: we use privacy-respecting analytics tools to understand how users navigate the platform, which pages generate the most engagement, and where technical issues occur. Analytics data is aggregated and anonymised wherever possible and is not linked to individually identifiable users.
- Fraud prevention and security tokens: short-lived tokens used to protect login sessions, detect suspicious activity, and prevent cross-site request forgery. These are not used for tracking across other websites.
lfb77 does not use third-party advertising cookies, social media tracking pixels, or behavioural retargeting technologies. You may manage strictly necessary cookies only through your browser's built-in cookie management settings, but please note that disabling session cookies will prevent you from logging in to your lfb77 account.
7Data Retention
lfb77 retains personal data for no longer than is necessary for the purposes for which it was collected, subject to the following minimum retention periods required by law and platform policy: account records and KYC verification documents are retained for a minimum of 5 years from the date of account closure; transaction records (deposits, withdrawals, bet history) are retained for a minimum of 5 years from the date of each transaction; support communications are retained for 2 years from the date of the most recent interaction in a given ticket thread.
When the applicable retention period has expired and no legal hold or ongoing investigation requires continued retention, personal data is securely deleted or anonymised such that it can no longer be associated with an identifiable individual. Requests for early deletion are considered on a case-by-case basis and are subject to our legal retention obligations — data that we are required by law to retain cannot be deleted on request prior to the expiry of the mandatory retention period.
8Your Rights
Subject to applicable law, you have the following rights in respect of your personal data held by lfb77:
- Right of access: you may request a copy of the personal data lfb77 holds about you. We will provide this within 30 days of a verified request.
- Right of rectification: if any personal data we hold about you is inaccurate or incomplete, you may request that we correct or complete it.
- Right to erasure: you may request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to our legal retention obligations.
- Right to restrict processing: in certain circumstances you may request that we restrict the processing of your personal data while a query or complaint is being investigated.
- Right to withdraw consent: where processing is based on your consent, you may withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.
To exercise any of these rights, contact us at [email protected] with the subject line "Privacy Request" and a description of your request. We may need to verify your identity before processing the request. We aim to respond to all privacy rights requests within 14 calendar days of receipt.
9Security Measures
lfb77 implements a range of technical and organisational security measures designed to protect personal data against unauthorised access, accidental loss, destruction, or disclosure. These measures include SSL/TLS encryption for all data in transit, encrypted storage for sensitive data at rest, access controls that restrict personal data access to authorised personnel on a need-to-know basis, and regular security reviews of our platform infrastructure.
While lfb77 takes all reasonable steps to protect your personal data, no method of internet transmission or electronic storage is completely secure. In the event of a personal data breach that is likely to result in a risk to your rights and freedoms, lfb77 will notify affected users without undue delay and will take immediate remedial action to contain and address the breach.
10Children's Privacy
lfb77 is strictly an adults-only platform. Access is permitted only to individuals who are 21 years of age or older. We do not knowingly collect personal data from individuals under the age of 21. If we become aware that personal data has been collected from an individual under the age of 21, we will take immediate steps to delete that data and close the associated account. If you believe that a minor has registered or is using an lfb77 account, please notify us immediately at [email protected].
11Changes to This Policy
lfb77 may update this Privacy Policy from time to time to reflect changes in our data practices, legal obligations, or platform features. When we make material changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this Policy periodically. Your continued use of lfb77 following the posting of a revised Policy constitutes your acceptance of the changes. If the changes are material and affect your rights in a significant way, we may also notify registered users via their account email address.
12Contact Us and Data Requests
If you have any questions about this Privacy Policy, wish to exercise any of your data rights, or want to report a privacy concern, please contact our support team at [email protected]. Include "Privacy Request" in the subject line of your message along with a clear description of your query or request. We aim to acknowledge all privacy-related contacts within 48 hours and to provide a substantive response within 14 calendar days.
All data subject requests are logged, tracked, and processed in accordance with applicable data protection law. Where a request is refused in whole or in part, we will provide written reasons for the refusal and advise you of any right to escalate the matter. We do not charge a fee for exercising your data rights unless a request is manifestly unfounded or excessive, in which case we may charge a reasonable administrative fee or decline to action the request.
Have More Questions?
Our FAQ covers common questions about accounts, deposits, and platform rules. Visit our About Us page to learn more about who we are and how lfb77 serves Bangladesh players.